Stu·pid (ˈst(y)o͞opid/)

Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.

–Martin Luther King, Jr.

I had intended to write another post about information from the last Scientific American article. I also plan another recipes post. But my attention was drawn last night to this article, and the stupidity involved was so spectacular that I couldn’t let it pass without a comment.

It really makes me depressed, and what makes me depressed isn’t the behavior of the McDonald’s patrons. Instead it’s the spectacular ignorance of human nature displayed by the designers, analyzers and reporters in question. It’s so stupid that I sat here for a few seconds just now trying to decide if I even had the heart to discuss it.

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